Dec 17, 2010

Dear desktop browser, let me swipe, gesture, point and stay on the page.

My colleague, Marc Mendel, makes some excellent points in his blog. I think he's right. The faster web publishers think about the browser as a more interactive and touchable App than a "web page" the better. Because the tablets, and smart phone consumers and app producrers are moving much much faster than traditional web publishers. In 2011 apps will be running circles around web publishers, and wanting them to support their platforms for delivering content.


















What is Application Focus – Can it be applied to a desktop browser experience?
The adoption of smart phones has been enormous (iPhone, Android, etc). With this, has come literally hundreds of thousands of applications – each that does any number of things from consumption, functional utility to entertainment. However, what would seem most consistent with the best of these Apps, is the simplicity and focus that is brought to a finite feature set. For those developing apps, the canvas to create offers a far smaller palette (320 x 480px) However, I would suggest that while this may have begun as a limitation, it has driven serious innovation by forcing folks to be more disciplined in choosing what elements truly respond to the user’s intent. This forces efficiencies to only solve the tasks at hand, applying the most simple and easy paths to any desired function set or consumption model.