Groupon Stunt Incomplete. Take advantage of your fat fumble and recover it to your advantage.

Groupon seriously blew it with its Superbowl ads. Not only did they pound the brand down to "tasteless", but also has not done any favors for its partners, who offer these great discounts.

Intercept it Groupon. How? You AND your discount partners should donate a percentage of each sides business TO these serious issues of deforestation, Tibet and whaling - for the long run. Let your Groupon consumers choose which issue as well.

Do you realize that your demographic cares about these issues? So turn it around fast. And instead of the big "Surprise, were just marketing ourselves here!" fumble, save yourself and your brand in the eyes of your partners and consumers.