"Social Context Increases Effectiveness: 68% lift in ad recall, 2x increase in message awareness, and 4x increase in purchase intent." - Facebook
I'm really surprised that the smartest people out there are all touting these statistics about lifts in ad recall, awareness and purchase intent. If you look deeper, this claim is actually comparing the more boring Facebook text/gif ads against the same ads, on Facebook, that utilize Facebook features such as "like", etc. But the claim does not compare Facebook to other advertising channels. So, it's more like, "Compared to Facebook, Facebook increases effectiveness.
There is NO comparison to other advertising platforms or properties like Google or product review sites. It turns out that others have from 50% to 33x increases in recall, awareness and purchase intent, compared to Facebook. Look into that. Competitors' claims would read like this:
"Compared to Facebook, we deliver a 50% increase in ad recall, 2X increase in message awareness and 33X increase in purchase intent." - Facebook Competitors
I'm really surprised that the smartest people out there are all touting these statistics about lifts in ad recall, awareness and purchase intent. If you look deeper, this claim is actually comparing the more boring Facebook text/gif ads against the same ads, on Facebook, that utilize Facebook features such as "like", etc. But the claim does not compare Facebook to other advertising channels. So, it's more like, "Compared to Facebook, Facebook increases effectiveness.
There is NO comparison to other advertising platforms or properties like Google or product review sites. It turns out that others have from 50% to 33x increases in recall, awareness and purchase intent, compared to Facebook. Look into that. Competitors' claims would read like this:
"Compared to Facebook, we deliver a 50% increase in ad recall, 2X increase in message awareness and 33X increase in purchase intent." - Facebook Competitors
