Jul 22, 2011

ebay vs. Amazon Clicks-to-Purchase. eBay 18, Amazon 1. Ouch!

Wow.  I would have thought that eBay had progressed on the idea of "fewest clicks to purchase". It's a good payoff for everybody in the transaction -- the buyer and seller. But alas I am wrong. No wonder I gravitate to Amazon whenever possible. It takes Amazon literally 1 click. But my recent experience in purchasing HP Ink Cartridges took 18 CLICKS. And I've been using eBay and PayPal for over 12 years. Progress seems nil. See the below history I grabbed after the incident: